In an increasingly global economy and a local economy that includes more immigrants, foreign tourists and international investors, understanding other cultures isn’t just a matter of manners, it’s good business sense. Kiss, Bow, or Shake Hands: How to Do Business in Sixty Countries is the classic work on the subject. Of course, with 6 billion people on the planet, no work is exhaustive on the subject of cultural differences, so the rule to follow is to be aware of differences, be polite and use references like this to reach out to consumers from other cultures. Whether you’re running a retail business in southwest Missouri, working with me to sell your real estate for top dollar or leaving to do business internationally yourself, being aware of these differences is a must and this book is the must have starting point.
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