Buzzmarketing is the new buzzword (sorry) for an old concept - word of mouth. Nothing beats a great recommendation from a trusted source for selling a new customer on your service or product before they ever come through your door. Buzzmarketing : Get People to Talk About Your Stuff is a book by the guy who convinced Halfway, Oregon to rename itself Half.com, Oregon, getting nationwide “buzz” that helped turn Half.com into a brand with 8 million registered users.
This is a great accompaniment to the Guerilla Marketing series. The concepts are the same - leverage word of mouth, publicity and low cost techniques to get your name in front of customers without spending a fortune.
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