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Buzzmarketing

Buzzmarketing : Get People to Talk About Your Stuff

Buzzmarketing is the new buzzword (sorry) for an old concept - word of mouth. Nothing beats a great recommendation from a trusted source for selling a new customer on your service or product before they ever come through your door. Buzzmarketing : Get People to Talk About Your Stuff is a book by the guy who convinced Halfway, Oregon to rename itself Half.com, Oregon, getting nationwide “buzz” that helped turn Half.com into a brand with 8 million registered users.

This is a great accompaniment to the Guerilla Marketing series. The concepts are the same - leverage word of mouth, publicity and low cost techniques to get your name in front of customers without spending a fortune.

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Catalog Card

Buzzmarketing

  • Amazon Reviewer Stars: 5
  • Author: Mark Hughes
  • Description: x, 242 p. : ill. ; 24 cm.
  • Dewey Decimal: 659.13/3 22
  • ISBN: 1591840929
  • LC Call Number: HF5827.95 .H84 2005
  • Published: New York : Portfolio, c2005.
  • Subjects: Word-of-mouth advertising. Publicity. Mass media and business. Marketing.
Post a comment — Trackback URI RSS 2.0 feed for these comments This entry (permalink) was posted on Friday, August 19, 2005, at 3:26 am by Administrator and categorized in General Business.

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