The Millionaire Next Door by Thomas J. Stanley and William D. Danko reveals the secrets that made the invisible rich, the working rich, wealthy. The Millionaire Mind by Thomas Stanley reveals the secrets of marketing goods and services to the working rich. You’ll learn little known facts like the fact that the most common occupation of spouses of the working rich, who are mostly entrepreneurs, is teacher. The security and benefits of the teaching profession, the extra help during the summer months and other characteristics of teachers are support that help many entrepreneurs “make it.” You’ll also learn that many of the working rich are willing to purchase homes in areas with higher tax rates if the public schools are better and the property values are solid. Whether your immediate goal is to market to the working rich or to pick up the habits that made them that way, both these books are “must reads”.
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