Marketing the Professional Services Firm : Applying the Principles and the Science of Marketing to the Professions is the new book by Laurie Young, author of Competitive Customer Care, Making Profits from New Service Development and Communication in a Consumer’s World.
Book Description
Professional services are estimated to be worth up to $700 billion worldwide, but as […]
Writing a Convincing Business Plan covers creating a financing proposal, describing the business’s operations and goals, forecasting markets and sales, creating marketing and operating plans, obtaining financing from primary and secondary sources, and much more.
This book is from the Barron’s Business Series, which is an excellent set of books that walks the intelligent […]
Business: The Ultimate Resource is 2208, yes, two-thousand two-hundred and eight, pages of useful information on almost every business topic imaginable. This isn’t a book to memorize or even a book to read. It’s the desk reference for every business owner, investor, manager - anyone involved in running a business. 7.9 pounds of […]
What Every Real Estate Investor Needs to Know About Cash Flow…And 36 Other Key FInancial Measures: Guidelines, Formulas, and Rules of Thumb for Making Money in Real Estate by Frank Gallinelli provides the formulas to derive 36 financial numbers and the explanations to using those numbers to answer the questions every investor needs to know […]
