Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants by C.J. Hayden is a book that Guerilla Marketing guru Jay Conrad Levinson recommends as turning marketing amateurs into marketing geniuses.
As you’d expect the book offers action plans and lots of great business building ideas. What’s unusual is that it focuses on breaking down the sales cycle to determine where you need the most work and focusing your action plan on that area. Most books in the genre are all about the strategy Hayden calls “Filling the Pipeline”, but this book offers three other strategies: Followup, Getting Appointments and Closing Sales. (After sale goes back to re-Filling the Pipeline.) Your action plan will contain elements of all four, but you go through an initial self-assessment first to determine where to focus. In fact, as someone who has read marketing books for years, the self-assessment idea and breaking down the action plans by strategy was more important than the specific marketing ideas though they are excellent also.
The book also emphasizes simple record keeping to track your progress and rewarding yourself as you go. The action plans, also called “menus”, include “dessert” items like writing in your Success Journal or even Get 8 Hours of Sleep Every Night, that contribute to your plan’s success, your motivation and your overall well-being all at once.
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