With 101 Ways Promote Yourself : Tricks Of The Trade For Taking Charge Of Your Own Success, Raleigh Pinskey is giving not so much 101 ideas you will specifically use as 101 ideas to start your own brainstorming session. The key to self-promotion is being fearless in putting on the yellow chicken suit and standing in front of your restaurant waving at passing cars and this book will give you ideas much better than the chicken suit. And even if your solution is standing on the corner in a chicken suit, you need to relate that costume to your business and get the attention of the media, not just the 500 drivers who will see you today.
The book promises to help you:
- Develop hot new leads
- Project a positive image
- Get your name in front of potential customers
- Promote instant name recognition
- Hold on to valued customers
- Build on your success by cultivating referrals
- Position yourself for greater visitibility in your market
- Grow and expand your network and database
- Explore media opportunities
- Market effectively on the internet
- Create goodwill in your community
Other than the next to the last, where the book is outdated because of the speed of change on the internet, the book doesn’t just promise, it delivers.
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