With 101 Ways Promote Yourself : Tricks Of The Trade For Taking Charge Of Your Own Success, Raleigh Pinskey is giving not so much 101 ideas you will specifically use as 101 ideas to start your own brainstorming session. The key to self-promotion is being fearless in putting on the yellow chicken suit […]
Millionaire Republican : Why Rich Republicans Get Rich–and How You Can Too! is Wayne Allyn Root’s pull no punches look at how you can become a self-made millionaire by following the same principles as the self-made millionaires castigated as “rich Republicans”. If you aren’t prepared to accept that men like Dick Cheney - who […]
Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants by C.J. Hayden is a book that Guerilla Marketing guru Jay Conrad Levinson recommends as turning marketing amateurs into marketing geniuses.
As you’d expect the book offers action plans and lots of great business building ideas. What’s unusual is that it focuses […]
How to Make Money With Stock Options: A Basic Guide for the Conservative Investor by Mervyn Hecht, is a good source for investors interested in using options to hedge against downturns in their portfolio. With lots of “get rich quick” approaches to options investing out there, it’s great to see a good book on […]
Marketing the Professional Services Firm : Applying the Principles and the Science of Marketing to the Professions is the new book by Laurie Young, author of Competitive Customer Care, Making Profits from New Service Development and Communication in a Consumer’s World.
Book Description
Professional services are estimated to be worth up to $700 billion worldwide, but as […]
