The full subtitle of Guerrilla Marketing Weapons is “100 Affordable Marketing Methods for Maximizing Profits from Your Small Business”. For those not familiar, Guerrilla Marketing is the concept of low cost direct to the consumer marketing tactics that bypass high cost media where big companies dominate the field. This book includes tactics for gaining […]
Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion is an exploration of how we in business can choose the right words that will “speak worlds into existence” for potential customers. When writing advertising, we obviously have an idea we want to convey. On the surface the goal is simple […]
In an increasingly global economy and a local economy that includes more immigrants, foreign tourists and international investors, understanding other cultures isn’t just a matter of manners, it’s good business sense. Kiss, Bow, or Shake Hands: How to Do Business in Sixty Countries is the classic work on the subject. Of course, with 6 […]
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