Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants by C.J. Hayden is a book that Guerilla Marketing guru Jay Conrad Levinson recommends as turning marketing amateurs into marketing geniuses.
As you’d expect the book offers action plans and lots of great business building ideas. What’s unusual is that it focuses on breaking down the sales cycle to determine where you need the most work and focusing your action plan on that area. Most books in the genre are all about the strategy Hayden calls “Filling the Pipeline”, but this book offers three other strategies: Followup, Getting Appointments and Closing Sales. (After sale goes back to re-Filling the Pipeline.) Your action plan will contain elements of all four, but you go through an initial self-assessment first to determine where to focus. In fact, as someone who has read marketing books for years, the self-assessment idea and breaking down the action plans by strategy was more important than the specific marketing ideas though they are excellent also.
The book also emphasizes simple record keeping to track your progress and rewarding yourself as you go. The action plans, also called “menus”, include “dessert” items like writing in your Success Journal or even Get 8 Hours of Sleep Every Night, that contribute to your plan’s success, your motivation and your overall well-being all at once.
Catalog Card
Get Clients Now!
- Amazon Reviewer Stars: 5
- Author: Hayden, C. J.
- Description: x, 214 p. : ill. ; 26 cm.
- Dewey Decimal: 658.8 21
- ISBN: 0814479928
- LC Call Number: HF5415 .H296 1999
- My Stars: 5
- Published: New York : AMACOM, c1999.
- Subjects: Marketing--Study and teaching.
Hot off the presses!
The Complete Landlording Handbook from the editors of Socrates Media is the just released guide for making money buying and renting real estate. This book covers essential business practice aspects of landlording. Included is a CD-ROM which includes leasing forms and other useful free tools. Buyers also get access to a special “web landing page” with more free forms and up to date tools.
Catalog Card
The Complete Landlording Handbook
- Description: 280 pages
- ISBN: 1595462457
- Published: Socrates Media; Bk&CD-Rom edition (September 30, 2005)
If you can’t Win Ben Stein’s Money to retire on, you can still read Ben Stein’s book Yes, You Can Still Retire Comfortably! : the baby-boom retirement crisis and how to beat it
Of course, Ben Stein is best known to most Americans as a movie and TV personality from Ferris Bueller’s Day Off to Win Ben Stein’s Money, but he is also a financial commentator for Fox TV news and has written for Barron’s and The Wall Street Journal on investing.
This book is aimed at baby boomers who haven’t saved enough for retirement and are afraid that it’s too late. It outlines the steps save today, invest to get the return you need and make the most of your nest egg after retirement.
Catalog Card
Yes, You Can Still Retire Comfortably
- Amazon Reviewer Stars: 4.5
- Author: Stein, Benjamin, 1944-
DeMuth, Phil, 1950-
- Dewey Decimal: 332.024/014 22
- ISBN: 1401903185
- LC Call Number: HG179 .S8314 2005
- Published: New Beginnings Press (August 2, 2005)
- Subjects: Older people--Finance, Personal.
Retirement--United States--Planning.
Retirement income--United States.
Baby boom generation--United States--Retirement.
Baby boom generation--United States--Economic conditions.
How to Save Thousands of Dollars on Your Home Mortgage, 2nd Edition is a must read book if you want to save money on the mortgage aspect of your next home purchase or on a mortgage refinance. It’s a definite must read for real estate agents informing clients on the mortgage process. The book is a little technical for those with no previous knowledge of mortgages, but an intelligent reader can take this and a copy of Keys to Mortgage Financing and Refinancing (Barron\’s Business Keys) and come out as a mortgage expert.
(The Barron’s Business Keys
series is an excellent resource on a wide range of business topics.)
Robert Bruss, San Francisco Examiner, June 7 1998
At last, here’s a ‘how to get a mortgage’ book that takes the borrower’s side, explaining how lenders earn their biggest profits and how borrowers can take advantage of lenders….This is one of the few ‘how to get a mortgage’ books that cannot be recommended to highly. It’s not perfect (the reverse mortgage section is very superficial), but the insider knowledge makes up for the weaknesses. Home buyers, realty agents, mortgage lenders and homeowners should study this book to understand the real workings of the huge home mortgage industry. –This text refers to an out of print or unavailable edition of this title.
Book Description
Find The Home Mortgage That’s Right For You
Finding the right mortgage can be complex, confusing, and frustrating. But that doesn’t mean you have to settle for anything other than the terms you want. This indispensable and newly updated second edition of How to Save Thousands of Dollars on Your Home Mortgage spells out everything mortgage hunters need to know in clear and accessible terms. It covers more loan alternatives than any other book and examines the importance of discount points. It offers complete details on virtually every mortgage option currently available, what advantages each option offers, how to choose the right one for your needs, and how to save money in the process. New information in this edition will help you use the Internet to find a home and get a mortgage, examine automated underwriting models and conforming loan limits, and weigh new shopping strategies. Easy-to-read charts and graphs, helpful sample forms, and numerous examples will help you understand:
* First-time buyers programs
* APR, buy-downs, reverse mortgages, accelerated payoffs, and zero point loans
* Refinancing strategies
* Closing costs, lender fees, and other expenses
* How to dispute credit report errors and fix credit problems
* How to use the Internet for loan analysis
Catalog Card
How to Save Thousands of Dollars on Your Home Mortgage, 2nd Edition
- Amazon Reviewer Stars: 5
- Description: Paperback: 288 pages
- ISBN: 0471223271
- Published: Wiley; 2 edition (July 19, 2002)
I did some research on starting a cleaning business for my Building Wealth site recently and found that this is a potentially lucrative opportunity. The opportunity ranges from the home based operator whose goal is to earn a living on her own terms to the franchise operation with multiple employees where the business owner never touches a scrub brush. So, it’s fairly timely that this book, How to Start a Home-Based Housecleaning Business, 2nd (Home-Based Business Series), is being released in the early part of October.
Book Description
Here’s everything you need to know to run a successful housecleaning business from your home, from finding clients to selecting cleaning products to record keeping to advertising.
About the Author
Laura Jorstad is a freelance writer and editor whose assignments have ranged from fly fishing to military history, self-help to science fiction. Born and raised on the Minnesota prairie, she now lives at the foot of the Green Mountains with her cat, Isabel.
Melinda Morse started her successful home cleaning business in 1994 to help pay for graduate school. She has since earned a PhD, expanded her business, and launched a successful writing career.
Catalog Card
How to Start a Home-Based Housecleaning Business, 2nd edition
- Author: Laura Jorstad
Melinda Morse
- Description: 192 Pages
- ISBN: 0762738766
- Published: Publisher: Globe Pequot; 2.00 edition (October 1, 2005)
